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Herbro Ltd

About Herbro Ltd

The interests of the individuals who founded the company have been in the poultry sector and food industry for decades. The majority owner of Herbro Ltd. Is the owners of Bro-Ker-Bét Ltd. And Bro-Ker-Bét Ltd. The main activity of Herbro Ltd is the production of hatching and meat hybrid day-old chicks. The hatchery operated by Herbro Ltd. Is owned by the company. Bro-Ker-Bét Ltd. Provides breeding eggs for hatching, while Herbro Ltd. Provides hatching services to the company. Bro-Ker-Bét Ltd. Transports the day-old chicks from the hatchery to the broiler farms of its partners.

Market situation

The world’s population is growing very fast, and the size of the earth’s surface and arable land is unchanged or declining. Together with these facts, the care of an increasingly urbanized population needs to be addressed. Global meat consumption is expected to increase from 290 million tonnes to 470 million tonnes by 2050. Nowadays, meat consumption is growing at the cheapest meat, poultry and fish. The U.S. Department of Agriculture (USDA) estimates that global chicken meat production was around 86.9 million tons in 2014, an 18 percent increase from five years earlier. This volume is already approaching 90 million tonnes in 2016, which is still an increase of over 1% compared to 2015 production. Global exports of chicken meat have grown by 25 percent in the past five years, nearly 80 percent of which went to the Middle East and sub-Saharan Africa. Chicken meat production in the European Union was around 9.9 million tonnes in 2014 and 2015 due to lower feed costs and increased demand. Exports will not change significantly, they could still be 1.1 million tons. According to the first data, the value of output of the agricultural sector (including services and secondary activities) at current basic prices was 4% higher than in 2012. The performance of domestic agriculture has thus been continuously improving since 2011. The 12% increase in volume triggered a 7% drop in prices. In crop production, the producer price level decreased by 12%, while in animal production it increased by 3%. (Source: Agricultural Economics Research Institute)

Operation of the business

Gábor Kiszel, Managing Director, manages and controls the production and management of the workforce. The head of the company has a college degree, several years of experience in breeding and hatchery, as well as abroad – he manages the operational work. His deputy has also worked for the company for several years as a hatchery specialist. The plant is continuous. Most workers are women, and technical and night jobs are performed by a male workforce. Hatching occurs 4 times a week. The company is currently hatching 2 varieties of Ross 308 and the increasingly widespread Ross Ranger backyard. The latter variety is Her-Csi-Hús Ltd. has grown under the brand name Happy Chicken grown on its large farms and slaughtered in its slaughterhouse. This product received a Hungarian product award in 2012 and can also be found in the offer of large department store chains.